Two women in sustainable lingerie standing on a beach with ocean in background.

Lingerie for every body.

A woman smiling on a beach with black sand, wearing a matching dark green bikini with pink trim, with tattoos on her arms and chest, and her hands on her hips, with the ocean and rocky hills in the background.

Ethically made in Wellington

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Ethically made in Wellington •

Two women in hand made lingerie standing on the beach near the ocean, one holding her stomach. One has tattoos on her arm and leg, and both are barefoot on the sand.

ABOUT
VALERIE

Close-up of a person's chest wearing a coral and blue bra with a tattoo of stars and fireworks tattooed on the upper chest.

Valerie is a small, values-led lingerie brand based in Wellington, New Zealand. Named after our head sewer’s granny - Valerie, who’s always living her best life. She gifted Rosie her first sewing machine. That moment sparked a journey that’s now come full circle.

Today, we create ethical, made-to-order lingerie with care and intention. Every piece reflects our commitment to sustainability, comfort, and celebrating real bodies.

All our items are lovingly hand made to order - please allow up to two weeks for your bra to be made and sent. If there are any delays, we’ll be in touch right away to keep you updated.