Valerie began with a sewing machine, a few bra-making books, and a bold belief: everyone deserves a bra that truly fits and feels good. After crafting custom lingerie, we saw a bigger need - beautiful, ethical bras made for real bodies, without compromise.

Every Valerie piece is made-to-order in our Te Whanganui-a-Tara studio, using organic fabrics and low-waste practices. Local, intentional production means less impact and more care in every stitch for your body and the planet.

Valerie is for the conscious consumer - the one who reads labels, asks questions, and chooses brands that reflect their values. If you’ve struggled to find a bra that fits, want comfort without compromise, and believe ethical fashion should feel as good as it looks, you’re in the right place.

Made with love, intention, and a commitment to doing things differently.